E4 allow the public to enter their estings competition, it allows people to get their creations recognised rewarding the winner with £2500 and runner up with £500. Finalist’s animations are then shown on a day to day basis on e4 during breaks.
E4 profit from this in many ways, one of the advantages to E4 it’s not only cost efficient it helps them with their market research. For example, if the background music is the same in a lot of the e stings entries then they can identify that the song is popular and if they play on it 4music their audience is going to want the listen.
By doing this E4 are not only complimenting their audience by trusting that they can create something for their compnay but also showing other TV chanels that they have young and cerative audiences.
Examples:
In order to create my own estings I need a camera, tripod and the E4 logo.